Product design affect your decision to buy

I choose this article because the information is from a student who study about design, and it look interested.

The design of product become a part of our decision to buy it. We considered that will we buy or not by not only quality but appearance too. According to Rishtee (Mariello, 2009) who is a student in University of Michigan said about shape, size, volume and color are the element of an effect about the attraction of product. Consumers decide the quality of product that it look good or bad by those elements. Her theory base on psychology that if the appearance look good, inside it will look nice too. Wherefore, designing is important for product to show what consumer think about it, and it important to their marketing too. Like if product's appearance look unattractive, people may think that it is low quality. She gave an example for good brands which their product is good-looking like Apple or Sony. These brands created and designed good image that attract many type of consumer.

I really like this article because they think in the same way like me. The content look nice too. This article talk about a student who study and interest in product design which relate to packaging design. It show what her view about the attraction and consumers. This source is from Boston University, so I think it is rather formal. The information from university should be true and ensure because it notify to many people especially, students. It must have a correctly information because it is a public website to find a knowledge. There are some part from what Rishtee said about her theory. I going to use that point to talk about how the relation between her idea and mine is. I also going to talk about what she has learn too. In the other hand, even this source is okay for me, but may be the information is not strongly enough to use it on my term paper.

Mariello, A. (2009). Design on your decision. Retrieved from http://management.bu.edu/gpo/phd/management/documents/Kumar.pdf