Thursday, November 11, 2010
Sunday, October 17, 2010
, R. (2009, June 25). Of Japanese food packaging design reflects the brand advantage - Packa. Frbiz. Retrieved October 14, 2010, from http://news.frbiz.com/of_japanese_food_packaging-380342.html
I choose this article because it is about the designing for Thai food packaging which relate to my term paper.
To enjoy food is depend on the way that they present their products. According to Suthipong Suriya (Thapanachai, 2010) who works for food industry said, "we can push Thai export food to international market by develop our packaging design, appearance and advertisement to attract people. We have to make our product become outstanding appearance to be success in world wide market." He also suggested that the design on each product has to relate to kind of that product, and givr a short explanation on the label that easy for consumer to understand. Moreover, he think, color is one of the factor to make the product look attractive, so we have to choose colors that appropriate for each product and main consumers.
This news is so so to good because it explain about main point of my term paper topic. Even it is not clearly enough, but there are some information that I can use it. For the interesting information, this news relate to Thailand and other country. In addition, there are an examples to support the news like percentage of research and fact. This source is from Bangkok Post which is one of reliable newspaper in Thailand, so I think, I can trust this article, and their writing is so good too. There are some idea that I can use it on my term paper like what food stylist gave his opinion about outstanding product that appeal people, and what he believe or his expect about Thai food presentation.
Thapanachai, S. (2010, February 8). Food design secret to success overseas. Bangkok Post. Retrieved October 14, 2010, from http://www.bangkokpost.com/business/economics/32533/food-design-secret-to-success-overseas