Japanese food packaging design reflects the brand advantage

The reason why I choose this topic is this article give an opinion about how food packaging design relate brands, so I think it could support my term paper.

The packaging design of japanese food product show an advantages of brands by the element of designing like color, container materials and graphic. For example, japanese green tea name Kirin, it has different type of tea, so they use different colors and graphic to show how different between two types of it. Color of product appearance show a property and efficiency of their products. The material of container is things to stimulate people to appeal and make they interesting in our product too. Style of font and text on their product related to our culture, and tell that where it comes from. Like chinese or japanese font look alike to each other. Most of them show us that it comes from chinese and japanese by paintbrush like in a bottle of green tea. Japanese try to make their own style that look unique to show their culture and tradition.

This article is rather good. Text in this news can help me a lot to do term paper. From the content, it refer about how to design a package and what the package show about. This website is chinese suppliers website, so they have to write a substances which easy for us to understand. It seem like official website in china, so I think it is trustable article. Furthermore, there are the principle points that I can use which are how can the product become unique, how the appearance relate to product and the example of japanese green tea that talk about font, style and color.

, R. (2009, June 25). Of Japanese food packaging design reflects the brand advantage - Packa. Frbiz. Retrieved October 14, 2010, from http://news.frbiz.com/of_japanese_food_packaging-380342.html